A Little About Me
I am an award-winning creative (aren't we all after 20+ years...) and web designer with a strong talent for brand definition and user experience design. With a Bachelor of Fine Arts degree in graphic design, Master's in Media Innovation in Journalism and over two decades of professional experience, this background gives me a deep understanding of business objectives and consumer behavior, along with the creative expertise to bring them to life. I’ve developed brands for a diverse range of clients, from start-ups to large government agencies, across industries such as high-tech, casinos, hospitality, and healthcare.
I have a simple mantra: it's a blend of what I know to be true and what my passion drives me to do. I pay close attention to changing marketing trends and understand that tactics that worked in the past may not translate to the current landscape. My process involves researching, thinking, collaborating, listening, designing, developing, delivering, and evaluating.
That’s my approach, and I’m sticking to it.
How I'm Different
As an outsourced creative partner to your in-house team, I handle all aspects of creative development and technical execution. The key benefit is my size—I’m smaller, more nimble, and have virtually no overhead. Without a glass tower or a lavish lobby, your budget stretches further. You receive top-notch, senior-level creative and technical services with clear accountability, without overspending.
Philosophy
I am dedicated to improving the value, perception, and experiences surrounding my clients' brands. I understand the many ways I can influence customers, and I focus on the methods that will be most effective. Integrity, responsibility, and creativity are values I hold dear, and I know you do too. I collaborate to enhance results and manage stakeholder expectations throughout the process, ensuring there are no surprises—only positive outcomes.
Fun Facts
I proudly hold a third-degree black belt in mixed martial arts—not that I’m looking for a cage fight, but if the need arises, I guess I can! This belt represents my determination, courage and discipline, which took me 20 years to earn. Patience? You bet!
I once owned a franchise that flopped miserably. When it happened, my dad said, “Well, you just earned your MBA!” A unique way to look at it.
Nature is my playground, and it keeps me feeling young. Have you ever noticed that on powder days, everyone turns into a kid? Guilty as charged.
I was once a doctoral student in an interdisciplinary neuroscience program but dropped out after realizing I was in the wrong program. I found my passion for sociology—I’m more interested in the connections between people than neurons. Who knew?
In third grade, I faked a hearing impairment just to avoid reading out loud. Clever, right?
I truly value education; (third grade was just a “phase”) my friends call me a lifelong student, and I can’t argue with that.
I can’t work without music—silence just doesn’t do it for me.
Lastly, I’m driven more by passion than money. There isn’t enough cash in the world to pay me to do something I don’t love!